Routing posture
Direct first
Favor LAN and direct WebRTC before anything that smells like cloud storage.
Zero-friction file movement across real-world devices
Move heavyweight files like the network works for you.
Sendware is building a direct-first transfer layer for people who are done with slow uploads, walled gardens, and cloud detours that should never have existed in the first place.
Operating posture
Direct path available
- Discover nearby trusted devices on the local network.
- Negotiate direct wide-area transfer through STUN-assisted WebRTC.
- Explain hard network boundaries clearly instead of silently relaying payloads.
Infrastructure burden
Static CDN
The public website should cost almost nothing to serve and remain trivial to deploy.
Product honesty
Route clarity
If a network blocks direct delivery, the product explains that boundary instead of hiding it.
System posture
The website should explain the product like an engineer built it.
The public web layer needs to be as disciplined as the product architecture: fast, static-first, and explicit about tradeoffs.
Content-focused runtime
Astro is a better fit than a heavy application framework for a marketing site, a blog, and future docs surfaces.
Git-backed editorial flow
A Git-native CMS keeps marketing content versioned with the codebase and removes the burden of operating a separate content backend.
Shared visual language
Reusable layout and brand tokens keep landing, blog, docs, and support aligned instead of drifting into four unrelated sites.